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EXECUTIVE OPERATING PARTNERSHIP

EXECUTIVE OPERATORS. SHARED OUTCOMES.

EXECUTIVE OPERATORS. SHARED  OUTCOMES.

Hands-on leadership for high-stakes product, commercial, operations, data and AI challenges.

Hands-on leadership for high-stakes product, commercial, operations, data and AI challenges.

We work alongside your team to solve the problem, build the capability and leave you stronger than we found you.

WHERE EXECUTION BREAKS DOWN.

01

IMMEDIATE, TIME-BOUND PROBLEMS

A critical initiative needs experienced leadership now, not after a multi-month executive search.

02

CROSS-FUNCTIONAL FRICTION

Teams are misaligned, priorities are unclear, and execution is stalling between departments.

03

CAPITAL & RESOURCE CONSTRAINTS

Building senior teams takes time and capital. but the expertise is often needed before a full-time hire makes sense.

CO-OP BRINGS EXPERIENCED OPERATORS TO CLOSE THE GAPS

AND MOVE YOUR BUSINESS FORWARD.

HOW we help

We go beyond advice, bringing hands-on leadership across product, commercial, operations, data, and AI. We work alongside your team to close critical gaps and turn plans into results.

Commercial & GTM Strategy

Pricing, monetization, portfolio strategy, and routes to market. EXAMPLES • Build a launch plan with pricing, channel priorities, and revenue scenarios. • Redesign monetization with an offer structure and a testing roadmap. • Assess a product portfolio and prioritize investment, expansion, or turnaround opportunities.

Commercial & GTM Strategy

Pricing, monetization, portfolio strategy, and routes to market. EXAMPLES • Build a launch plan with pricing, channel priorities, and revenue scenarios. • Redesign monetization with an offer structure and a testing roadmap. • Assess a product portfolio and prioritize investment, expansion, or turnaround opportunities.

Product Management & Live Services

Product strategy, engagement, retention, and live-service performance. EXAMPLES • Diagnose onboarding and retention gaps, then implement priority improvements. • Build a live-service roadmap with content, events, and performance targets. • Turn a product vision into a prioritized roadmap, feature requirements, and a release plan.

Product Management & Live Services

Product strategy, engagement, retention, and live-service performance. EXAMPLES • Diagnose onboarding and retention gaps, then implement priority improvements. • Build a live-service roadmap with content, events, and performance targets. • Turn a product vision into a prioritized roadmap, feature requirements, and a release plan.

Operations Strategy & Execution

Operating models, cross-functional coordination, and delivery. EXAMPLES • Reset a stalled initiative with clear ownership, milestones, and delivery routines. • Design and implement an operating model across product, commercial, and data teams. • Build a hiring and resource plan aligned with business priorities and delivery needs.

Operations Strategy & Execution

Operating models, cross-functional coordination, and delivery. EXAMPLES • Reset a stalled initiative with clear ownership, milestones, and delivery routines. • Design and implement an operating model across product, commercial, and data teams. • Build a hiring and resource plan aligned with business priorities and delivery needs.

Data Architecture & Engineering

Data platforms, telemetry, pipelines, and reliable infrastructure. EXAMPLES • Audit and rebuild telemetry so teams can trust their product and business metrics. • Connect fragmented data sources into a reliable platform for reporting and analysis. • Modernize data pipelines to improve reliability, reduce costs, and support growth.

Data Architecture & Engineering

Data platforms, telemetry, pipelines, and reliable infrastructure. EXAMPLES • Audit and rebuild telemetry so teams can trust their product and business metrics. • Connect fragmented data sources into a reliable platform for reporting and analysis. • Modernize data pipelines to improve reliability, reduce costs, and support growth.

Data Analytics, ML/AI & Experimentation

Decision support, predictive models, experimentation, and measurement. EXAMPLES • Build retention and revenue forecasting models to guide product decisions. • Launch an experimentation program with test design, measurement, and decision rules. • Develop performance dashboards that connect player behavior to business outcomes.

Data Analytics, ML/AI & Experimentation

Decision support, predictive models, experimentation, and measurement. EXAMPLES • Build retention and revenue forecasting models to guide product decisions. • Launch an experimentation program with test design, measurement, and decision rules. • Develop performance dashboards that connect player behavior to business outcomes.

AI Toolsets & Implementation

Practical AI workflows, internal tools, automation, and team adoption. EXAMPLES • Build an internal AI assistant that helps teams find and use company knowledge. • Automate recurring research and reporting workflows, with human review and team training. • Pilot AI tools for a priority use case, evaluate their quality, and roll them out across the team.

AI Toolsets & Implementation

Practical AI workflows, internal tools, automation, and team adoption. EXAMPLES • Build an internal AI assistant that helps teams find and use company knowledge. • Automate recurring research and reporting workflows, with human review and team training. • Pilot AI tools for a priority use case, evaluate their quality, and roll them out across the team.

MAXIMIZING VALUE ISN’T A LINEAR EXERCISE.

Product, commercial, operations, data and AI reinforce one another. We connect these capabilities around a shared client outcome.

COMMERCIAL × DATA

Connect commercial decisions to measurable business performance.

PRODUCT × DATA

Build the signals and learning loops that improve product decisions.

BUSINESS OPERATIONS × LIVE OPTIMIZATION

Turn insight into action through clear ownership and operating rhythms.

AI-DRIVEN SELF-SERVICE CAPABILITIES

Give teams practical tools to answer questions and move work forward.

working with co-op

DEFINE SUCCESS

Agree on outcomes, scope, ownership, and how progress will be measured.

Agree on outcomes, scope, ownership, and how progress will be measured.

JOIN HANDS

Dennis, Mehmet, or both work directly with your team to make decisions and deliver.

Dennis, Mehmet, or both work directly with your team to make decisions and deliver.

TRACK OUTCOMES

Regular working reviews make progress, blockers, and decisions visible.

KEEP what's built

Tools, documentation, and coaching help your team carry the work forward.

Tools, documentation, and coaching help your team carry the work forward.

WE SELL OUTCOMES, NOT HOURS.
WE SELL OUTCOMES, NOT HOURS.

Scope and fees reflect the outcomes you need, the complexity of the challenge, and the level of hands-on involvement required.

BUILT BY OPERATORS.

DENNIS CECCARELLI

PRODUCT, COMMERCIAL & GTM

Former SVP & GM of Sports at 2K, with leadership experience across NBA 2K, Xbox Store, and Xbox Game Pass. Dennis has led product, commercial strategy, and live-service operations, scaling teams from 5 to 70+ through launches, reorganizations, and turnarounds. He holds a JD and MBA.

MEHMET TURAN

DATA, ANALYTICS & AI

Former VP of Data & Analytics at 2K, and data leadership at EA and Polygon. Mehmet has spent 15+ years building data organizations across gaming and technology, scaling them from 1 to 60+. He combines executive leadership with hands-on expertise in data platforms, analytics, and AI. He holds a PhD and MBA.

TRACK RECORD

30+

30+

COMBINED YEARS OF EXPERIENCE

$7B+

$7B+

LIFETIME GLOBAL REVENUE

40+

40+

PRODUCTS SHIPPED

15+

15+

FRANCHISES

9

9

PLATFORMS

4

4

GLOBAL INDUSTRY-LEADING COMPANIES

GLOBAL INDUSTRY-LEADING COMPANIES

selected franchises

NBA 2K · PGA TOUR 2K · WWE 2K · TopSpin
Borderlands · Civilization · LEGO 2K Drive · WWE SuperCard
FIFA Soccer · Madden NFL · NHL · Battlefield · The Sims
The Quarry · Star Wars Battlefront · Dead Space

NBA 2K · PGA TOUR 2K WWE 2K · TopSpin · Borderlands · Civilization · LEGO 2K Drive · WWE SuperCard
FIFA Soccer · Madden NFL · NHL · Battlefield · The Sims
The Quarry · Star Wars Battlefront · Dead Space

FOUNDERS' FIRESIDE

Our perspectives on building products, leading teams, and turning ideas into outcomes through articles, conversations, and media appearances.

HAVE A PROBLEM WORTH SOLVING?

Let’s talk about where you’re trying to go, what’s getting in the way and whether CO-OP can help.

Prefer e-mail?